Department of Marketing & Communications
The Department of Marketing & Communications develops marketing and communication strategies and tactics to build awareness and create interest in Tarleton. As part of a planned branding and marketing program, the department integrates marketing and communications strategies for individual colleges, departments, and programs. We design advertising/marketing projects and work with you on placing materials for maximum impact with the target audience. We ensure that messages both reflect the university’s overall marketing strategies and are effective in reaching Tarleton constituencies.
What We Do
Creative & Video Services
From brochures and pamphlets to journals and anthologies, our office produces publications and marketing materials for the university, from invitations and programs to brochures, pamphlets, magazines, photography, and video.
Licensing & Trademarks
The purpose of the Office of Licensing and Trademarks is to protect and promote the university brand. All on-and-off campus individuals, groups and organizations must receive written approval from the Office of Licensing and Trademarks prior to use the Tarleton name, logos, likeness and images.
Marketing & Branding
We develop and manage the university’s brand. We build awareness. We make strategic marketing decisions. We help deliver the brand promise. Our team oversees the university’s overarching brand campaigns and marketing campaigns, conduct market research, develop marketing plans and strategies, and perform media buys for colleges, schools and other units across the university community.
News & Information
The Office of News & Information focuses on telling the Tarleton story to internal and external audiences through news releases, media pitches, social media, video, web postings, an experts list and managing media interview requests. Our goal is to showcase Tarleton and to inform local, state and national audiences about our outstanding faculty and educational programs, innovative research, and significant public events.
We create and maintain the design, infrastructure, and marketing strategy for the university website.
The Web team uses Cascade Server as the university’s web content management system and provides full Cascade support, as well as individual training sessions.